InformationDesignWS_Worksheet-1.png

Information Design is Visual representation of information, specifically the visual communication of complex idea(s).


InformationDesignWS_Worksheet-1.png

Need Help?

Worksheet available to give you information to get started determining your content.

DETERMINING CONTENT

Determine Your Audience

Who are you trying to communicate to?

Example:  Parents


Determine Your Objective

What are you trying to communicate?

Example: Get parents to avoid serving high-sodium foods to their kids.


Establish your Challenges

What will distract the viewer from achieving the objective?

  • Pre-established assumption
  • Ideological views
  • Unfamiliarity with content

Example: 
Parents need (prefer) convenient foods.

May not understand the severity of consequences.

Assumption that because they don’t add salt to their foods—they’re low sodium.

 


      RESOURCES

      Books

      Available at Marietta College Library

      Cool Infographics
      By Randy Krum

      The Power of Infographics
      By Mark Smiciklas

      Infographics
      By Jason Lankow

      The World Reduced to Infographics
      By Worm Miller & Patrick Casey

      The Information Design Handbook
      By Jenn & Ken Visocky O’Grady